Venum become new UFC apparel partner
UFC 260 this past weekend marked the end of the UFC’s six-year uniform and apparel deal with Reebok. As of April 1st, Venum has become the new apparel partner and will provide all athletes with UFC Fight Kits worn in the Octagon.
According to an ESPN report, Venum’s new fight kit designs will be unveiled ahead of the UFC’s next event on April 10th and the deal will last “three or so years”.
Lawrence Epstein, UFC senior executive VP & COO, told ESPN that the Venum deal will see “fight week incentive pay” increased for its athletes.
Here is a payments breakdown per fighter per fight based on tenure:
1-3 Bouts: $4,000
4-5 Bouts: $4,500
6-10 Bouts: $6,000
11-15 Bouts: $11,000
16-20 Bouts: $16,000
21+ Bouts: $21,000
Title Challenger: $32,000
Champion: $42,000
It is noted that Reebok will continue its relationship with the UFC in providing footwear for the athletes.
Venum is a combat sports centric brand founded in 2006 by French entrepreneur Franck Dupuis and has grown to become one of the most recognisable brands in the industry with major sponsorship & branding deals signed over the years with stars such as Vasyl Lomachenko, Giorgio Petrosyan, José Aldo, Wanderlei Silva, and many more.
